Directed Electronics OE Pty Ltd and its related bodies corporate (“Directed Technologies”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and store your information when you interact with our website, services, or campaigns. It is written in line with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and other evolving State and Commonwealth laws (together, defined as the Act). This privacy policy applies to you and your personal information unless we advise you that another privacy policy applies and make it available to you.
By using our website or providing your information, you consent to the practices described in this Policy.
- What is your personal information?
When used in this privacy policy, the term “personal information” has the meaning given to it in the Act. In general terms, it is any information that can be used to personally identify you. This may include your name, address, telephone number, email address and profession or occupation. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.
- What information do we collect?
The information we collect may include:
- Name and contact details (e.g. email, phone, mailing address).
- Organisation and job title (if relevant).
- Details of the products and services you have purchased from us or which you have enquired about, together with any additional information necessary to deliver those products and services and to respond to your enquiries.
- Preferences, interests, and communication history with us.
- Technical data (such as device type, browser, IP address, and usage patterns).
- Any additional information relating to you that you provide to us directly through our websites or indirectly through use of our websites or online presence, through our representatives or otherwise.
- Information you provide to us through our service centre, customer surveys or visits by our representatives from time to time.
- We may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect anonymous answers to surveys or aggregated information about how users use our website.
- How do we collect your information?
We collect personal information directly from you when you:
- Complete forms on our website or via our customer support services (e.g. contact, enquiries, self-help, submitting a ticket, competitions and offers, or registration forms) or via our automated support services (Chatbot, AI driven support).
- Subscribe to newsletters, campaigns, or updates.
- Communicate with us by phone, email, or through our CRM and related platforms.
- Participate in surveys, events, or promotions.
We collect your personal information in several ways, including:
- Directly from you when you submit forms, contact us, or use our services.
- Automatically when you browse our website, through cookies, log files, and analytics tools.
- Third-party platforms we use (e.g. HubSpot, Google, Freshdesk and LinkedIn) in line with their privacy policies.
You can disable cookies in your browser at any time, and this may affect website functionality.
- Cookies
In some cases, we may also collect your personal information through the use of cookies. When you access our website, we may send a “cookie” (which is a small summary file containing a unique ID number) to your computer. This enables us to recognise your computer and greet you each time you visit our website without bothering you with a request to register. It also enables us to keep track of products or services you view so that, if you consent, we can send you news about those products or services. We also use cookies to measure traffic patterns, to determine which areas of our website have been visited and to measure transaction patterns in the aggregate. We use this to research our users’ habits so that we can improve our online products and services. If you do not wish to receive cookies, you can set your browser so that your computer does not accept them.
We may log IP addresses (that is, the electronic addresses of computers connected to the internet) to analyse trends, administer the website, track users movements, and gather broad demographic information.
- For what purposes do we collect, hold, use and disclose your personal information?
We collect personal information about you so that we can perform our business activities and functions and to provide best possible quality of customer service.
We use personal information to:
- Deliver and improve our products, services, and website.
- Send communications requested by you;
- Answer enquiries and provide information or advice about existing and new products or services;
- Assess the performance of the website and to improve the operation of the website;
- Conduct business processing functions including providing personal information to our related bodies corporate, contractors, service providers or other third parties;
- Enable administrative, marketing (including direct marketing), planning, product or service development, quality control and research purposes of Directed Technologies Pty Ltd, its related bodies corporate, contractors or service providers;
- Provide your updated personal information to our related bodies corporate, contractors or service providers;
- Update our records and keep your contact details up to date;
- Process and respond to any complaint made by you;
- Comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in co-operation with any governmental authority of any country; and
- Protect the security, integrity, and lawful use of our website and services.
We also use analytics to understand website usage, measure campaign effectiveness, and improve your customer experience.
If you do not provide us with the personal information described above, some or all of the following may happen:
- we may not be able to provide the requested products or services to you, either to the same standard or at all;
- we may not be able to provide you with information about products and services that you may want, including information about discounts, sales or special promotions; or
- we may be unable to tailor the content of our websites to your preferences, and your experience of our websites may not be as enjoyable or useful.
- Marketing and opting out
We may send you information about our products, services, or campaigns by digital channels. You consent to us sending you those direct marketing communications by any of those methods. If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so. We always comply with the Spam Act 2003 (Cth) and relevant opt-out legislation.
- You may unsubscribe at any time using the link in our emails or by contacting us directly.
- If you opt out, we may still send you important non-marketing messages (e.g. service notices or legal updates).
We do not provide your personal information to other organisations for the purposes of direct marketing. We hate spam as much as you do.
- Disclosure of your information
We may share your information with trusted, similarly compliant, third parties, including:
- Our related bodies corporate,
- Service providers (e.g. website hosting, IT support, cloud services, HubSpot, analytics providers).
- Professional advisors, contractors, or partners assisting with our operations.
- Regulators, government bodies, or law enforcement, where required by law.
Some providers overseas are located overseas in the USA. We take reasonable steps to ensure that any overseas recipients handle personal information in accordance with Australian law.
We value your privacy as much as our own and will never sell your personal information.
- Security and storage
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure. We may hold your information in either electronic or hard copy form. Our systems use security measures including password protections, encryption, and access controls.
However, no data transmission over the internet can be guaranteed as fully secure. You use our website and services at your own risk.
We retain personal information only for as long as necessary to provide services, meet legal obligations, or resolve disputes.
- Accessing and correcting your information
You have the right to:
- Request Access the personal information we hold about you. There may be instances where we cannot grant you access to the personal information we hold. For example, we may need to refuse access if granting access would interfere with the privacy of others or if it would result in a breach of confidentiality. If that happens, we will give you written reasons for any refusal.
- Request correction if you believe the information is inaccurate, incomplete, or outdated or, want to have it deleted. We will consider if the information requires amendment. If we do not agree that there are grounds for amendment, then we will add a note to the personal information stating that you disagree with it.
To make a request, please contact us using the details below. We may need to verify your identity before granting access.
- Complaints or issues
If you believe we have breached Australian privacy law or require assistance, please contact us first using the details below. We take complaints seriously and will investigate promptly.
We will treat your complaints confidentially. Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved. We will aim to ensure that your complaint is resolved in timely and appropriate manner.
- Changes to our privacy policy
We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. Please review it regularly.
This privacy policy was last updated on 4 September 2025.
- Contact us
For any questions, access requests, corrections, or complaints about this Privacy Policy, please contact:
Directed Technologies Privacy Officer
Email: privacy@directed.com.au
Post:
Directed Technologies
115-119 Link Rd
Melbourne Airport
VIC 3045
Phone: +61 3 8331 4800
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001
Website: www.oaic.gov.au